Imagine seeing this ad on the highway for 1 second as you drive by going 70 mph. A lot of thoughts would go through your head. Most people aren’t used to seeing a couple like that, so something like this would turn a lot of heads. And that is exactly what Snore Stop wants to happen.
Snore Stop is a company that sells products to prevent and get rid of snoring. They mainly advertise to couples, because they want to help them be able to sleep together without snoring causing any barriers.
So why use such an out of the ordinary couple? Melody Devemark, a company spokeswoman, said that Snore Stop is trying to “grab people’s attention” with these ads. They want to show people something that they are not used to seeing. This is being done in hopes that they can shock their customers into looking into the product.
Many people disagree with this method. On social medias, the ad has been called “offensive” and “a slap in the face to our military.” I can see why someone would be offended at first, but the more I think about it, the more I realize that it is harmless and shouldn’t offend people. Nothing inappropriate, illegal, or racist is being portrayed in the ad.
Now, do I think this is a good idea for Snore Stop? No. All this ad does is make drama. It does turn heads, but I don’t think it will help them out much. People driving by on a highway don’t have time to analyze billboards. They get a quick look and have less than a second to take in what they see. Most people will see that and be puzzled and confused, some even angry. Not very many people can see an ad for half of a second and immediately understand and appreciate the message.
I think there is nothing wrong in the ad itself, but I do think it will not be helpful to the company.
Comment below to share your thoughts or opinions.
1 comment:
This is a very interesting issue that I feel will come up in today's society more and more often. Personally, the only ads that I have seen depicting couples like this, or women in hijabs and niqabs, have been to promote the War on Terror (which isn't politically correct in my opinion). I hope that one day seeing a multitude of different people will be the norm in advertising. At the same time, I don't think it is right to take advantage of culturally different people just for shock value and in order to get attention. We should be using diverse people in advertising because we live in a diverse world, not just for attention.
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